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Long-term Relationships: Improving Customer Experience in the Automotive...
As car buyers change, the industry is learning to manage complex relationships across time. For years, the automotive industry has focused on improving the quality of cars. But in today’s marketplace,...
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Why CMOs Should Care About Data
Digital transformation has presented a needed shift in the role of the Chief Marketing Officer (CMO). Although the CMO has always been responsible for driving market growth, differentiation and...
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Want to Offer Exceptional Customer Experiences? Ask Your Data
One of the things I enjoy most about my role at Informatica is meeting with people in all types of organizations and from all sorts of industries around the world. And while their business models and...
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Our Customers Are Powering the World
As my mom would say, one of a parent’s most fulfilling gifts in life is to watch their children grow up to be successful. Hopefully in the process, they make the world around them “better” – improving...
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How Personal is your Personalization?
If you’re like me, your personal email inbox looks like a twitter feed. As marketers, we should be concerned. It’s a lot of noise. Email inboxes shouldn’t look that way. They should be full of relevant...
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April Fools: Bad Contact Data is No Joke
Bad Contact Data is No JokeSo here we are. April Fool’s Day! One of those non-official, yet fun, “holidays” that we all enjoyed growing up. Perhaps you were the child that rigged the faucet to spray...
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Slam-dunk, Quick Wins at Informatica World 2016 with Data as a Service
Slam-dunk, Quick Wins at Informatica World 2016 with Data as a Service When you attend an event, do you ever return back to your office to find your boss waiting to know what you learned? How did you...
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