When you attend an event, do you ever return back to your office to find your boss waiting to know what you learned? How did you spend the department’s budget? Did you learn something of value at the event that will make the department better?
I know, for me, it’s important that wherever I’m at that I learn something new, especially if the business is funding it. So if you’re attending Informatica World next week, I wanted to arm you with some slam-dunk, quick wins to take back to your boss and prove that the week in San Francisco was all worth it.
To start, when was the last time that you thought about the value of your customer data? Have you taken a look lately at the accuracy of your customer and prospect contact data? If you haven’t, we’ve put together a quick infographic to give you some food for thought.
Check it out before you arrive, and then get ready to learn from your peers on how they have improved their customer’s experience with verified and enriched contact data.
It’s a Global Market – Address It: Wednesday, May 25th at 8:00am Moscone 2003
Come hear Sheila Donovan, President and Founder of Global DM Solutions, discuss the value of an accurate address to your business. Leveraging her many years of experience with shipments around the globe, Sheila will be able to tell you all about data quality for address data.
CRM Data Rockstars: How to Successfully Keep 10m Leads and 500,000 Customer Profiles up to Date: Wednesday, May 25th at 8:30am Moscone 2003
Listen in as Brian Chiosi, Marketing Systems Manager at RingCentral discusses how they have maintained the cleanliness of their massive CRM system, including having accurate email addresses.
Powering Successful Campaigns with Accurate, Safe Data: Wednesday, May 25th at 3:00pm Moscone 2003
Join Jessica Kao, Client Services Director at Digital Pi as she explains that, for campaigns to be successful, you need to have accurate AND safe data in your marketing automation system. Jessica is a Marketo Certified Champion and will be able to walk you through the importance of having only verified email addresses fuel your campaigns.
What’s New with Data as a Service: Wednesday, May 25th at 1:45pm in Moscone 2001
Frank Hellenthal, Director of Product Management for DaaS, will discuss everything that is new about Data as a Service at this year’s Informatica World. You’ll learn about new integrations into Informatica products, improvements to existing tools, and our advancements for a number of ecosystems.
Reaching your Customers with Accurate Data: Wednesday, May 25th at 3:00pm in Moscone 2009
Dan Paner, Senior Product Manager, and myself will walk you through the importance of having verified and enriched customer contact data. We’ll then dive deep into our Business Data Enrichment offering, powered by Dun & Bradstreet, to highlight how easy it is to get the best business data in the world into your existing Informatica products. Also, don’t forget to visit our partner, Dun & Bradstreet, in the exhibit hall to learn even more about our native integrations.
Above and Beyond, How to Easily Integrate Informatica Address Verification into SAP: Wednesday, May 25th at 3:30pm in Moscone 2009
Stick around after my session to hear about how easy it is to integrate our industry leading Address Verification service into SAP. You can now validate the accuracy of addresses directly within SAP in over 240 countries and territories. Join Frank Hellenthal as he explores this exciting, new integration.
Even More
And if you really want to get more out of your time at Informatica World, opportunities don’t stop at speaking sessions.
Get up close and personal with our Data as a Service technology all week in the Hands on Labs.
Sit down with me at the Meet the Experts tables on Tuesday from 2:00 – 3:45pm to learn about how your Marketing Department can Maximizing Understanding of your Market through Great Data.
Or finally, visit the Customer Data Strategies Pavilion to learn the importance of clean, consistent, and connected data to your business.
Five Minutes to Great Data
Want to know the best part about our Data as a Service product line? It takes mere minutes to go back and implement our services. You can quickly and easily start validating and enriching your customer contact data. By showing your boss the tangible results and explaining the return on the department’s investment, you’ll be sure to get to come back to San Francisco and see us once again at Informatica World next year.
The post Slam-dunk, Quick Wins at Informatica World 2016 with Data as a Service appeared first on The Informatica Blog - Perspectives for the Data Ready Enterprise.