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Your Informatica World Experience for Customer Experience
Customer Data Strategies at the MDM 360 Summit at Informatica World Register for the MDM 360 Summit at Informatica World Every year, thousands of people from around the globe converge at Informatica...
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Part 1: How to Get Executive Buy-In for a Customer Data Management Initiative
It can be tricky to get a customer data management initiative off the ground. Sometimes IT leaders struggle to get executive buy-in. Why? Some business executives have mindsets that are difficult to...
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Part 2: How to Get Executive Buy In for a Customer Data Management Initiative
Today, a great business—one that leads its industry—requires strong data management. That’s because savvy consumers aren’t willing to put up with companies whose customer data is a mess. They want...
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The High Cost of Hidden Customer Data Issues
Original Article posted on cmswire.com. Think you know how much customer data issues are costing you? You’re probably underestimating — by a lot. Customer data is important. Most marketers can agree on...
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Transforming the Organization by Integrating Everyone
Transforming the Organization by Integrating Everyone Some time ago I was actively involved with the Integration Consortium, a non-profit organization promoting best practices for data and systems...
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7 Reasons Why You Can’t Miss the MDM 360 Summit in San Francisco
Where will you be on Tuesday, May 25th? Hopefully you’ll be with me at the MDM 360 Summit at Informatica World 2016 in San Francisco. The event attracts those who believe Data Powers Business. Here are...
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Slam-dunk, Quick Wins at Informatica World 2016 with Data as a Service
Slam-dunk, Quick Wins at Informatica World 2016 with Data as a Service When you attend an event, do you ever return back to your office to find your boss waiting to know what you learned? How did you...
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Is Your Bank About to be Digitally Disrupted?
According to Mike Cagney of SoFi, he is going to do to “banks with a smart-phone based model what Amazon has done to bookstores and Uber has done to taxi fleets. Cagney believes there is going to be “a...
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The New Customer Experience: Social, Individual, Fast
I know, it is not usual to promote a certain brand on a blog like this. But I have to share this customer experience with Suitsupply. It is my favorite brand for suits, shoes and accessories, I wear...
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Long-term Relationships: Improving Customer Experience in the Automotive...
As car buyers change, the industry is learning to manage complex relationships across time. For years, the automotive industry has focused on improving the quality of cars. But in today’s marketplace,...
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Which Marketing Data Management Solution Should You Choose?
Choosing a Marketing Data Management SolutionMarketers across industries share a common pain point: marketing data management. Poor marketing data management holds them back from reaching their...
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7 Myths of Data-Driven Marketing
As marketers become increasingly data-driven, more doesn’t automatically translate into better. As marketers become increasingly data-driven, more doesn’t automatically translate into better. Since...
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How Thomson Reuters Improves Customer Experience with Data as a Corporate Asset
Kennedy Warwick, Head of Customer Data Strategy and Management, Financial & Risk, Thomson Reuters “Look after your data. In many cases, it’s all you have got!” This is how Kennedy Warwick closed...
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Our Best Three Customer Centricity Giveaways of 2016
Our Best Three Customer Centricity Giveaways of 2016 Do you hear that? It’s the sound of 2016 winding down. If you’re like me, you’re wrapping up one of your busiest years in recent memory. You’re also...
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How GDPR Makes Marketing Sense – Embrace It!
In my last blog I put my case forward for investment in General Data Protection Regulation Act compliance, but didn’t explore what I believe may turn out to be the most interesting aspect of GDPR. Of...
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How AmerisourceBergen Tamed M&A-Related Data Fragmentation
We want to be One ABC to our business partners. To be successful, we’re building a data foundation with Informatica so our partners can do business with us more easily. It’s helping us to look at our...
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‘Backstage’ with the Cubs: How Data Drives Success at Wrigley Field
At Wrigley Field, the Cubs are transforming the historic ballpark, and the entire customer experience. It’s hard not to like the travel side of my job. I get to meet customers and peers, attend...
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Informatica Names 2017 Partner of the Year Award Winners at Annual Kickoff Event
Each year at this time, we have the pleasure of announcing the Informatica Partner of the Year Award winners. While all our partners are critical to helping our customers embrace our technologies and...
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Informatica Global Customer Support Garners Top Rating in Comprehensive TSIA...
At Informatica, acceleration of the transformation to a subscription business is contingent on delivering best in class services to drive customer success. To Establish Informatica as a leader in...
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Dreamforce To-Do List: Find Coffee, Transform Customer Experience
The customer is and has always been the king. Many companies have realized this and have been increasingly focused on improving customer experience. So where to start? Today’s customers have many...
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